Our church had a remarkable sense that God called us to partner with him in two endeavors: to plant a church in Haiti (in partnership with a sustainable discipleship and entrepreneurship school one of our leaders pioneered) and build a family training center in the lowest-resourced part of our city… at the same time. This would become our stewardship campaign called, “For the Sake of Others.” In the first eighteen months, God moved in ways we could not have even imagined, despite a challenging economic climate.

As a campus pastor, I helped lead our congregation through the campaign launch, including teaching through the series. As the Communication Director, I contributed to, led a team, or directly created every piece of marketing and communication for the campaign. That includes naming, branding and design, print collateral and banners, email campaigns, a website landing page, social media strategy, a daily digital prayer guide, and leading a team to produce three campaign launch films. For the brand direction, we incorporated a bright yellow to express good news and help it to stand out in people’s minds, and we developed a dot motif used throughout to show how all of us come together to contribute to the whole. We did all of this in less than two months (including a trip to Haiti) while maintaining a Sabbath rhythm.